Campaign direction · Social systemIndependent studio concept
Common Ground®
Good energy. Shared widely.
A self-initiated campaign concept for a neighbourhood coffee brand with a bold voice and a welcoming spirit.
YOUR DAILY DOSE OFGOOD
ENERGY®COMMON GROUND / COFFEE & COMPANY
ENERGY®COMMON GROUND / COFFEE & COMPANY
common
ground.COME AS YOU ARE.
A SOCIAL & CAMPAIGN EXPLORATIONground.COME AS YOU ARE.
01 / THE CHALLENGEA question
A question
worth exploring.
A neighbourhood brand needs to feel local without blending into the background. This concept asks how a fictional coffee shop could build a social identity that is recognisable even before you see its name.
02 / THE APPROACHConsistency makes personality recognisable.
Punchy typography, a sunny palette and a modular content system make room for product stories, local happenings and everyday moments. A consistent visual language connects the feed to the physical experience.
Explore a direction for your brand